Shop-in-shops: All over Germany
An elegant lounge atmosphere has replaced the areas that were previously dominated by high-gloss white surfaces: Hoffmann Ladenbau implemented the POS concept exactly with the production of six complete Loewe galleries and new presentation systems for 25 technical superstores, dominated by elegant grey and brown tones: “We created different concrete-look wall elements made of microcement, amongst other things.
The focus was to create a minimalistic yet warm stage for the Loewe brand by combining brass and leather-look finishes, rounded details as well as various design accessories”, explains Jürgen Hartz, Project Coordinator at Hoffmann Ladenbau. Loewe appears warmer, more homely and more human with the new furnishing elements. Loewe's Creative Director Bodo Sperlein created the new design concept in cooperation with the agency CuldeSac based in Valencia.
Hoffmann Ladenbau produced over 320 furnishing elements for Loewe in just eight weeks – including mid-space furniture, pedestals as well as desks and leather-look chairs. At the same time, Hoffmann Ladenbau developed intelligent solutions to use the existing substructure of the former Loewe shop modules. The development of the concept and production of the new shop modules were completed within three weeks at Loewe's headquarters.
|Project type||Galleries and presentation systems|
|Costumer||Loewe Technologies GmbH, Kronach|
|Design||Agentur CuldeSac, Valencia|
|Realised stores until date||300 Stores all over Europe|