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BELSTAFF HERITAGE: Back to the roots

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Rough steel. Industrial concrete look. Authentic presentation. The Belstaff Heritage exhibition shows the impressive origins of the British fashion label. Hoffmann Interior realised the concept in the British metropolis.

Besides motor sport, Belstaff is associated with the waxed cotton Trialmaster jacket, which was worn by Steve McQueen in the Hollywood classic “The Great Escape” (1963). These and other historical moments of the lifestyle brand are presented in the Belstaff Heritage temporary exhibition.

The new design concept that forms the basis of the exhibition modules and which originates from Hoffmann Interior production, was introduced for the first time to a world audience at the London flagship store in New Bond Street.


The timing was right: The exhibition was set up on-site in time for London Fashion Week, which took place from 17-21 February. Steel, concrete and brass: To reflect the character of the brand, a great deal of value was placed on authenticity when selecting materials. Details, such as the so-called hero frames or brass elements engraved with the logo, give the exhibition a special touch.Thanks to the positive customer feedback that was apparent at the London flagship store, the concept is now also being used in other locations.

 

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