|
|
|
| Industry |
Luxury leather goods and accessoires |
Project type
|
Monostore
|
| Client |
Lancel |
Services performed
|
Technical development
Production
All GC services
Assembly
Logistics
|
Manufactured goods
|
Bag galleries
Presentation furniture
Counter
Mirror ceiling
Seating area
Window furniture
|
Planning and construction phase
|
4 months
|
Special features
The majority of the bag line is displayed in the pigeon-hole style wall fixtures of the approx. 120 m² store. Per display niche only one style is generally staged at a time. The perfect setting for this is provided by the white chamois leather clad back wall, spotlights mounted above it with different luminous temperatures as well as bronze-plated mirror surfaces. This high-polished look was also adopted for designing the store-centre displays. Sliding doors in dark smoked oak can be slid at will across the wall fixture thereby neutralising, separating and transforming the perception of space.
The curved LANCEL logo was used as recurring design element. At times it features as a logo patch for the front-of-store bag display while at others as an elaborate detail for the display table design or the check-out counter. The latter captivates shoppers with a particularly stylish mix of materials: polished stainless steel was used for the basic structure into which is set a check-out panel made of Champagne-coloured, vegetable-tanned leather. The sides feature the logo emblem in polished stainless steel backed by a bronze mirror. Paying tribute to the Paris flagship at Place de L’Opéra is a back-lit photograph on the back wall of the check-out area, which can be changed if need be.
|
|
|
|
|
LANCEL