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| Industry |
Fashion house |
| Project type |
Flagship Store |
| Customer |
Männermode Bruns, Oldenburg
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| Design |
Breil + Partner Interior Design, Hamburg
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| Services performed |
Technical development Production Assembly Shop and store logistics
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Manufactured elements |
Three-dimensional wall/ceiling coverings Presentation furniture and walls Counter Metall racks Decorative steel elements Fitting rooms Lounge areas |
Planning and construction phase |
3 months |
Overview of the individual departments:
Sportive/Outdoor In the basement industrial artefacts in the form of rope winches and back-lit steel pilaster strips with a rusty look make for authentic highlights. Also trendy surfaces such as the hip concrete trowel technique were used here. The sporty touch was added by genuine Formula I tyres that make racing fans’ hearts leap for joy.
Young Fashion This department is all about the latest vintage trend. Absolute eye-catchers here are the wall elements in antique wood that follow on over the ceiling in the shape of sails. Songs like “Ain’t no sunshine when she’s gone” or “It’s my life” are “immortalised” on the wood panels steeped in history as positive/negative prints creating a three-dimensional effect at the transition between the wall and ceiling. To produce an authentic used look the in-store display fixtures in maritime pine were subjected to a special burning process. The result: a flamed surface texture. Decorative elements such as trendy beer crates and loudspeakers arranged as display tables harmoniously round off the picture here.
Classic Men Gentlemen’s Club: High-quality men’ suits and accessories are ideally shown off in this exquisite setting. Here accents are set by the wall cladding in striped bog oak, glass elements with frosted motifs as well as indirectly illuminated, back-wall installations. Furthermore, shoppers can chill out from shopping in an integrated lounge area with a gallery feel. The goods display for high-quality denim brands picks up on another trend theme: orange expanded metal in combination with square presentation furniture makes for a special “dash out of colour” here.
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