As of early June, a new branch of the Aachen-based jewellery company has opened a shop at the Karstadt store of Hamburg’s Moenckebergstrasse, after only ten weeks of preparation. Hoffmann Ladenbau had been asked to participate as a partner company in implementing plans for this elegant outlet. Relying on architectural input by Reis + Partner, the former company concentrated on technical implementation, manufacturing and eventually on setting up the on-site display furniture.

To provide an optimum background for these high-quality products, the choice of materials and colour shades was given special attention, in order to offer optimum combinations. White, mirror-bright polished surfaces were combined with dark oak surfaces, thus underlining the high quality and great value of the products on offer.

The pieces of jewellery are on display in glass showcases, the latter doubling as sales desks and locations to proffer advice to customers. Spotlights serve to provide fascinating background lighting. White, mirror-bright polished fronts are tastefully supported by dark, walnut-coloured sections. Some pieces of jewellery are presented as sets in glass cubes, mounted on stainless-steel supports.This type of presentation adds its own lustre.

Reaching the same height
Made-to-measure base sections were used to offset different ground profiles. Also, the rectangular shop-in-shop facilities come with service posts where experienced goldsmiths working for Jewellery with an interesting past can do on-the-spot alterations.

Another interesting feature of this retail idea is already discernible from a distance: the back wall equipped with flat screens and decorative large-scale patterns. Foil printing was used to put those on perspex-acrylic plates. The openings, housing the screens surrounded with antique-finish frame sections were cut out with the help of a five-axis CNC machine for greatest precision.   

This is the second outlet already, implemented by Hoffmann Ladenbau. The Rosendahl (Germany)-based company was also asked to provide shop interiors for Berlin’s Karstadt store an der Schlossstrasse.