In January 2010 the Dohm equine specialty store in Tensfeld of Schleswig-Holstein expanded its assortment and now also offers product by equine fashion specialist Pikeur. The authentic shop furniture was manufactured by Hoffmann Ladenbau.
Planned and designed by Moysig Retail Design GmbH in Herford, the 17.5 square metre shop-in-shop blends perfectly with the rustic ambience of the store and is modelled on the atmosphere of a show jumping tournament. Details such as black and white hurdle bars, glass cases lined with artificial turf and horseshoe-print carpeting help to create the atmosphere.
The equine fashion items from Pikeur, as well as the sister label Eskadron, are perfectly staged here with the help of wall systems and presentation islands, the sides of which also display current campaign photos of Pikeur endorsers Ludger Beerbaum and Meredith Michaels-Beerbaum.
Pikeur's corporate design was translated with white rear wall panels and black high-gloss pedestals. Decorative trim in birch-like veneer adds a bit of colour variation.
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