Opening its mono-label store here in November 2010 mey bodywear was one of the first tenants to start trading at Wiesbaden’s new shopping complex Dern’sche Höfe. Since then the Swabian underwear specialist has been presenting the current styles in its men’s and women’s wear collections over 76m² of sales space. Store design care of architect’s office CRI Cronauer & Romani is marked by stylish black and white contrasts.

Exciting Material Mix
High-gloss black back walls are combined with shimmering white wall elements in a 3D wave look rounded off by a solid wooden floor.  Flowingly draped fabric forms a soft contrast to the linear black and white surfaces indirectly illuminated by LED spots.

Large-format poster banners feature motifs from the current mey bodywear campaign – for which star photographer Gabo photographed celebrities such as Magdalena Neuner. Furthermore, a large flat-screen built to sit flush in the back wall near the checkouts screening fashion shows with mey bodywear provides real inspiration.

Mey Store
Mauergasse 4a
65183 Wiesbaden
Germany