Clear, light and inviting – this is the look of the new shop-in-shop concept of the women’s fashion supplier bianca Moden GmbH & Co. KG from Ochtrup, Germany. This classy presentation not only conveys the company’s fashion statement but also, more importantly, it appeals to modern women as customers. The new concept offers the platform to put fashion clearly in the forefront and to present it in a both appealing and sales-promoting manner.