With its code word “Läden2011” (Stores 2011) Hoffmann Ladenbau guided customers and interested visitors around this year’s EuroShop. Where there was a great deal to discover – but that you can see for yourselves …

Opening its mono-label store here in November 2010 mey bodywear was one of the first tenants to start trading at Wiesbaden’s new shopping complex Dern’sche Höfe. Since then the Swabian underwear specialist has been presenting the current styles in its men’s and women’s wear collections over 76m² of sales space. Store design care of architect’s office CRI Cronauer & Romani is marked by stylish black and white contrasts.

Ready for take off: Early September the first German flagship store of travel specialist sonnenklar.TV opened its doors. The forward-looking travel agency concept comes care of its umbrella organisation TVG (Touristik Vertriebsgesellschaft mbH). The design was “penned“ by the design team The Store Designers® from Cologne while Hoffmann Ladenbau manufactured the exclusive furniture.

Looking back on a long tradition this Münster-based retail store also relied on Westphalian quality craftsmanship when selecting its project partners: design and project planning came care of Behet Bondzio Lin Architects from Münster while Hoffmann Ladenbau from Rosendahl-Holtwick was entrusted with the production of exclusive one-offs.

Starting monday the 25th of october the image campaign of the German handcraft presents Hoffmann Ladenbau GmbH & Co. KG in their category Masterpiece of the week („Meisterwerk der Woche“). The outstanding performence of the company stands representatively for the relevance and innovative power of a whole economic sector - Handcraft made in Germany.

2 September saw the Rockport brand open its first Concept Store at the Hamburg “Elbe-Einkaufszentrum” shopping centre. Developed in partnership with footwear specialist Ludwig Görtz GmbH a prestigious retail concept was realised on 100 m² of space care of Hoffmann Ladenbau. After the concept had initially been tested as a Shop-in-Shop area at several Görtz stores, the time had now come for a stand-alone store concept.   

The future of selling points is the central topic of actual issue of the German trade magazine POS Ladenbau. The included article about object fitting and shop fitting systems was written by Claudia Hoffmann, who is responsible for marketing at Hoffmann Ladenbau.

The complete article can be found here
(Only German version available):
POS Ladenbau 05|2010